ADIDAS KR MaCity MaadCity Campaign Advertisement
Adidas KR was launching a new outdoor clothing in collaboration with Korean illustrator Okeh
For a successful launch, they planned out a campaign that audience can travel around Seoul's fashion district Garosu-gil, where their store was located. To promote this campaign, they requested a trendy yet hip collage video which incorporates their pictorials.
Collage Design Layout
Original Campaign Poster
Campaign Recap Video
This video was produced for ADIDAS KR as a recap video. It summarizes how the campaign went for three days in Seoul and captures various moments of customers enjoying the campaign.
I, myself, directed, shot and edited the video with a help of another director of photography during shooting.
Thank You